CUSTOM ORDER CUTOFF DATE FOR CHRISTMAS DELIVERY: NOVEMBER 6TH

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A blue merle border collie wearing a Santa hat, resting his chin on a stack of 3 custom dog collars on a blurred Christmas backgroup

YOU'RE INVITED TO THE VIP HOLIDAY DROP

New collar designs. Three returning Limited Edition favourites. Exclusive product bundles.

November 20–22. Three days.
VIP list members only.

Join the VIP list for exclusive access to the Holiday Drop. If you're not on the list, you're not shopping the Drop.

What's in the VIP Holiday Drop

A 3-day event with something for every FBD dog.

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New Collar Designs

Original designs released for the very first time

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Top Limited Editions Return

A limited number of orders for 3 of our most popular Limited Editions of 2026.

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Exclusive Bundles

Curated product bundles available only during the Holiday Drop.

A hand holding out a Christmas ornament to the brindle and white dog who is wearing a Christmas themed custom dog collar. Outdoor winter background.

A Special Event for our VIPs

More Designs, Familiar Favourites and Exclusive Bundles

The VIP Holiday Drop brings together all the things you love about our Limited Editions, plus brand new designs and special bundle offers you won't find at any other time of year.

How The Drop Works

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Join The List

Enter your E-Mail to get VIP Access to the Holiday Drop

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Get Early Access

Be the first to shop when the Drop opens on November 20th

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Shop November 20-22

Three days only, while quantities last.

A SNEAK PEEK AT WHAT'S COMING

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New Custom Designs

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Returning Favourites

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Exclusive Bundles

GET VIP ACCESS TO THE HOLIDAY DROP

Join the List and be first in line when the VIP Holiday Drop goes live November 20-22.